Identify the types of communication in the workplace. Under each heading, identify the significance of each. Evaluate these types of communication in your own organization. How would you rate your company’s communication practices? What is done well? What should be improved? How would you recommend improving these practices?
1. Internal Communication:
Overall, we do a really good job of communicating! However, since we are a very large company, headquartered in the south and with operations in select areas of the country, we have a challenge with internal communications. As noted in Chapter 7 there is a top-down filtering process of information. There is also a challenge with horizontal communication; we could use a stronger cross-functional development of end-to-end process communication. Significance: A way of providing company information about the company progress, benefits, etc.
Improvement: A central communication source - the Intranet, a common repository for all communications.
2. Downward Communication:
Noted above - this is filtered, miscommunication occurs frequently. Our Senior Team tries to deliver messages personally throughout our business, either via face-to-face or electronically as in our video announcements, email, Intranet, etc. There are many different groups and all receive information differently so we need to be cognizant of the delivery methods used.
Significance: A way of providing company information about the company progress, benefits, etc.
Improvement: Again, a central communication source - the Intranet, a common repository for all communications.
3. Communication in Meetings: 
I have to say we do a great job communicating, listening and coming to full agreement or consensus in meetings. We are a company that values communication and strives to be better always. Significance: To socialize ideas and information to be assured that we are working cohesively
Improvement: More folks could learn to actively listen
4. Feedback:
We have many opportunities to provide feedback, surveys, email, Intranet, Internet and an open-door policy. The feedback is heard and paraphrased in company meetings and noted with suggestions and resolutions.
Significance: providing everyone to have a voice in the company. Some of our best ideas come from our employees
Improvement: Keep encouraging the active participation of all.
5. External Communications:
We have a Public Relations and Legal team that reviews everything. They also work with the marketing team to facilitate our public communications are accurate.
Significance: Marketing/Sales, branding
Improvement: We're good with this one... ;-)
6. Cultural/Gender Communications:
As a company that embraces diversity, many of our CEOs sit on the council and communicate and educate.
Significance: To understand that diversity in the workplace. Understanding other cultures and values helps us communication better.
Improvement: We are currently creating a comprehensive training program
7. Electronic Communication
The company utilizes video conferencing, email, the Intranet, video mail, IM and much more. True, funny story - we had someone doing a presentation for about 20 people. He was using his PC with the overhead Proxima, displaying the PowerPoint on the screen. In the middle of the presentation we see an IM that says "I Love You." He had forgotten to turn off his IM for the presentation - he turned beat red!
Significance: We are an electronic world - we need to learn how to communication effectively by the written word.
Improvement: In the past we have done some business writing courses and continue to offer these to employees.
8. Nonverbal Communication:
We have posters all over the business about our goals, ethics, values, charities that we sponsor. We also have information on the teams and on-going projects on the posters. There is a lot of information on the company Intranet, company newsletter and even the way our General Manager walks through and smiles, and wears business casual clothes, makes a nice comfortable statement.
Significance: To keep communication on the forefront, keep the employees informed and excited
Improvement: We need to switch it up, keep the posters fresh by changing up the color and design!
9. Written Communication:
I think that I have covered a lot of that above. Although, we value face-to-face more, we do have many avenues of written communication.
Significance: Again, we are an electronic world - we need to learn how to communication effectively by the written word.
Improvement: We offer a lot of educational courses to our employees including business writing classes.
10. Interpersonal Communication
We have many off-site activities, charities that we sponsor, Habitat for Humanity, ball games, etc. Where folks feel at ease and can socialize with each other.Significance: Camaraderie is so important in the work place, we need to work effectively and having the off-sites and/or activities is important for moral and state of mind!
Improvement: We do these often - and they're always different, keeps our employees engaged.
11. Visual Communication
I believe I have covered this as well but I will add that the way an office looks reflects how we will behave. We allow our employees to personalize their cubes with personal items and have many interesting items to talk about when we approach someone! It also provides some insight to who they are and may give a glimpse of something in common with you!
Significance: Happy employees are more productive!
Imrprovement: We are in the process of restructuring areas now to foster better cross-functional communication by locating input/output groups together as much as possible.