Friday, April 27, 2007

Comm - Chapter 18

Persuasive Speaking
A persuasive speech is a form of motivational speaking. You are asking your audience to make a change in their beliefs, attitudes, or behaviors. If your audience already agrees with your argument, then your talk will not be persuasive, unless you seek to motivate them to act upon a belief or attitude.

Attitude vs. Belief
An attitude is a state of mind, a predisposition to response. Most of our attitudes or values are learned from our environment, family, religion, education, socioeconomics and culture.
A belief is confidence in the truth of something, your attitude or values are built on beliefs or everything that you believe is true.


Persuasive Strategies
Three basic strategies used in persuasion are appeal to reason, appeal to audience emotion, and appeal to audience needs. Speakers should remember their ethical responsibilities and not use dishonest or misleading persuasive appeals.

2 comments:

Angela Albertson said...

Hi Jo,

It seems that some people have a skill in giving persuasive and motivational speeches while others do not. It seems that your attitude and beliefs may play a part in a person's persuasive and motivational speaking.

100thfallen said...

I do agree with you. With diligent practice comes perfection.